Merlin’s Magic Wand – “Making Children Smile”

Launched in 2008, Merlin's Magic Wand aims to give seriously ill, disabled or disadvantaged children magical experiences they'll never forget by offering free tickets to all our attractions. In 2009 this was worth over £450,000, while in 2010 it was expected to be in the region of £1m.

For children unable to make the trip to one of our attractions, we take the Merlin Magic to them. From SEA LIFE sensory rooms to Merlin themed play areas, we provide bespoke installations to organisations such as children's hospices that provide long-lasting benefits.